That didn’t take long. Farley Elliott on the demise of an upscale Taco Bell eatery.
U.S. Taco Co., with its something-for-everybody sensibility and (in some cases) $10 taco price tag, will be shutting down today.
Apparently the rethought option never took hold with the locals, despite a wave of interest at the outset. Sporting a new non-Taco Bell vibe and with plans for booze, it seemed at first that the place would help drag the erstwhile pseudo-Mexican fast food franchise out of the last century and into this one, but that ultimately never came to pass. Apparently the “urban taproom” never even managed to secure permanent rights to an alcohol permit.
Taco Bell’s CEO called it a ‘fantastic concept.’ A $10 taco?