Above Avalon on Apple:
One of Apple’s most significant accomplishments has been a dedication to design that borders on the line of obsessiveness. As people decipher the driving factors behind what makes a product like the iPod, iPhone, and iPad so successful, it is crucial to recognize how a product’s design has the potential not just to alter industries, but go so far as to marginalize them.
The list of industries or industry segments that Apple has disrupted or marginalized in the past two decades is stunning. What other company has that track record, and the resources to create even more change?
The one recurring theme found with all of Apple’s products unveiled over the past 15 years is they were all high-risk. The iPod, iPhone, and iPad were all bets that the consumer would place value in doing something in a different way. The Apple Watch is a bet that people want additional utility on the wrist. Project Titan will be positioned as nothing short of a bet-the-company play in the automobile industry. Failure would be measured not only in billions of dollars, but more importantly, in time.