That’s a good question. Apple’s diminutive iPad line continues to experience dropping sales while Microsoft’s Surface line of notebook-tablet hybrids gets rave reviews and a steady stream of comparisons against Apple’s iPad and Mac. What are the facts?
A week after KGI forecast that Apple would sell around 2.5M iPad Pros this quarter (down from far bigger numbers before launch), RBC Capital Markets has predicted a more conservative 1M per month, suggesting around 1.7M units this quarter.
The company has also estimated that Apple’s average profit per unit is around $200.
Whoever is right, Business Insider notes that even the more cautious forecast puts the iPad Pro on-track to exceed total sales of the Microsoft Surface tablet range within its first three months.
So, let me get this straight. The iPad Pro is a dud, and may not sell more than 1-million units, but the Surface is a hit, yet the iPad Pro in its first quarter will sell more and make more profits than all the Surfaces ever sold?
Another dud from the technorati elite is Apple Watch; the same watch which has decimated the Swiss watch industry and, it too, has sold more units and made more profits than all the Microsoft Surfaces ever sold and probably by an order of magnitude.