Mobile Device Fatigue. Apparently, it’s a thing. Bambi Brannan:
We have mobile device fatigue. Think about it. Apple’s customers pony up for Macs, iPhones, iPads, Watch, Apple TV, plus various and sundry Apple-branded accessories, some of which are anemic at best (try getting SNMP traffic data from AirPort devices).
With so many Apple devices to choose from only the privileged few can choose them all. The one getting the short end of the stick the past few years is iPad which has seen sales fall for two straight years. Even the Mac is up year over year.
iPad sales might be down because all the old ones are still working and become hand-me-down items. As to gadget fatigue, yes.