Apple uses a variety of cloud services to keep iCloud, iTunes, and the App Stores afloat, including Amazon AWS, Microsoft’s Azure, IBM SoftLayer, and now Google Cloud. Whatever happened to The Cook Doctrine?
We believe that we need to own and control the primary technologies behind the products that we make
Enter ‘Project McQueen:’
Apple isn’t happy with the fact AWS is not able to very quickly load photos and videos onto users’ iOS devices… Apple has bought land in both China and Hong Kong to build out data centers… Nearly all of iTunes is currently outsourced to other infrastructure, primarily Azure… Azure won’t be able to handle the growth of Apple’s workloads in the future, meaning Apple would have to pay much more in order to help Microsoft cover the cost of expanding Azure’s data center infrastructure… Apple wouldn’t have to worry about cloud vendors profiting off its operations through prices that are marked up above cost. Apple would be able to run its software on the best possible infrastructure for its needs, at the lowest possible cost — and perhaps most importantly, this would improve the user experience.
Any improvements to iTunes would be welcome. iCloud email cannot be trusted. And the App Stores– both of them– remain wonky. Is all that Apple’s fault or the cloud vendor’s fault?