You know I love cars, right? This matchup won’t happen but it is inspiring. Wil Gomez on Fiat Chrysler’s CEO, Sergio Marchionne and an Apple car:
Still, it’s easy to understand why Marchionne would want to do business with Apple. It’s more difficult to understand the reverse. Yet, the Fiat Chrysler executive seems to echo a former smartphone industry executive back in 2006 when word of an upcoming iPhone began to circulate.
Palm CEO Ed Coligan in 2006 just before the iPhone debuted:
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.