They say money does things to people. The implication is that too much money changes a person in the wrong ways (unless they become really rich and give away a fortune just before dying; as if the death-bed philanthropy will make up for past misdeeds). I don’t really know because I don’t have much money. What I have is plenty of Apple products. It’s a requirement for certified Apple watchers.
Watching Apple is an enjoyable and interest pastime. Take CEO Tim Cook’s recent travels to China and India. The former is a very large and important market for Apple; both from a sales perspective and as a manufacturing location. Apple’s newfound riches emanate from China so it’s natural that the Chinese government wants some of Apple profits. Cook’s visit was to help broaden Apple’s horizons in China, create some good will among politicians and bureaucrats, and invents a few billion dollars.
India is a different story. The country has a growing middle class and is one of the fastest growing smartphone markets in the world, a place where Apple’s presence is, uh, um, well, less than modest. Apple’s plan for India was simple. Sell refurbished products at a price point that wold attract customers who could afford a less-than-premium used iPhone, but not a new iPhone.
Apple has this interesting sales plan called iPhone Upgrade Program. Basically, it’s a rental option. Pay a monthly fee, get a new iPhone every year. What happens to the used iPhones? Ostensibly, they were headed to India to be sold as refurbished (more syllables than used). When government officials in India were apprised of Apple’s used iPhone dumping plan, they nixed it. No used iPhones for us.
That government action (which is more of inaction than action) triggered Tim Cook’s lengthy visit to India where he met with high ranking officials; high ranking all the way to the prime minister who happens to have an iPhone. A large swath of India’s billion or so inhabitants is well educated, and while not a well to do as China’s economy, upward mobility is growing quickly.
Tim Cook did to India what he did to China to help grease the wheels of commerce. He gave them money. A bribe? It’s called an investment. Cook gave $1-billion of Apple’s cash pile to China’s version of Uber (notably keeping it away from government officials), and promised India’s prime minister that he would invest hundreds of millions of dollars in the country’s growing technology sector.
gerund or present participle: pandering
gratify or indulge (an immoral or distasteful desire, need, or habit or a person with such a desire, etc.).
“newspapers are pandering to people’s baser instincts”
synonyms: indulge, gratify, satisfy, cater to, give in to, accommodate, comply with
“David was always there to pander to her every whim“
Was Tim Cook pandering to government officials and business interests in China and India?
Of course not. Apple would call each venture a prudent investment. Totally different.