Considering that Apple’s iPhone reigns at the premium end of the product spectrum and manages to take most of the smartphone industry’s profits, you would think Apple would also be king of the smartphone feature list.
It is not. Samsung’s Galaxy class smartphones specifically, and Android-based devices in general, manage to have a much longer list of features than an iPhone. Here’s one feature that I want and Apple will never give to its customers.
The microSD card.
It’s a removable memory card commonly found, well, just about everywhere. They becoming more inexpensive, contain more storage than ever, and could easily increase an entry-level iPhone’s storage by an order of magnitude, and even that Won’t. Happen. Ever.
Why not? What’s wrong with microSD cards that prevents Apple from using them in the iPhone or iPad? After all, there’s a card slot in the MacBook Pro. For now.
microSD is a type of removable flash memory card used for storing information. SD is an abbreviation of Secure Digital, and microSD cards are sometimes referred to as µSD or uSD . The cards are used in mobile phones. They are also used in newer types of handheld GPS devices, portable media players, digital audio players, expandable USB flash drives, Nintendo DS flashcards, and digital cameras.
It is the smallest memory card that can be bought; at 15 mm × 11 mm × 1 mm (about the size of a fingernail), it is about a quarter of the size of a normal-sized SD card.
What’s not to like? Small, fast, inexpensive storage for your mobile devices.
Here’s the problem. Apple’s iPhone and iPad pricing mechanism puts storage and screen size front and center as the differentiators for price. A microSD card slot would migrate customers down the price stack instead of migrating them up the price stack, and that’s where much of Apple’s profits reign supreme.
Consider this. The entry-level iPhone SE starts at $399 for 16GB of storage. If you want more storage, and there’s only on additional option– 64GB– that’s priced $100 more. The same $100 migration exists on other iPhone models, too, all of which have a starting price more than the iPhone SE, so screen size adds to the price stack. A microSD card slot would obliterate Apple’s price structure which would impact profits.
Apple’s executives talk about product usability and the customer experience, but they’re willing to trade customer convenience for profits without considering what customers might want. Removable and upgradable storage.
Simple put, Apple makes a large percentage of the iPhone’s enormous profits with a simple pricing mechanism that puts Apple’s requirement for profits ahead of the customer’s need for flexibility and expansion.
It may well be that the MacBook Pro’s microSD card slot is the last that will ever be found in an Apple product. The slot is gone from the iMac already. You won’t find it in the new MacBook, and it’s hard to imagine Apple being Apple and having a card slot show up in an iPhone.
The latest microSD card to hit the streets is Samsung’s 256GB EVO Plus, which retails for $250. Apple charges $100 for each incremental increase in storage while 128GB cards are available on Amazon for $40. Is it any wonder there’s no card slot in an iPhone?