Funny piece from Kate MacKenzie on how Microsoft crowned itself King of the Laplets.
Microsoft got absolutely obliterated by Apple’s iPhone and iPad, and Google’s dominance in the smartphones with Android. The Windows and Office machine sat back and watched as Apple and Google did a complete blitzkrieg of the mobile industry. If you can’t beat ’em and you can’t join ’em– and Windows Phone did neither– then create a new category, crown yourself the king, and point out how the industry leader can’t compare in your new category.
Apple is not in the laplet business, but Microsoft is, so Microsoft wins. Somehow laplets are a segment of the tablet category which the iPad dominates but the Mac isn’t allowed to compete in either because no touchscreen, yet that’s what Microsoft uses to compare to its laplets.
If you can’t beat ’em, cheat on the statistics.