Kate MacKenzie on what is becoming more evident with every model upgrade to an Apple product. Fatigue.
Here’s the reality. Most people want, need, and use a smartphone. Many people want, need, and use a tablet, but not as many as those who want, need, and use a traditional PC (Mac included). It’s early in the 21st century, but it’s clear that the smartphone is the product of the century. Everything else is a sideline business of nominal value.
The numbers gap is enormous. iPhone (and smartphones in general) are necessary, while not much else is.
Shouldn’t those numbers tell us that the vast majority of people don’t want more than a couple of devices? Smartphone and PC. Apple wants Windows PC notebook users to switch to an iPad and there’s both logic and common sense behind the proposal. Most of what most of us use a Windows PC notebook to accomplish can just as easily be done on an iPad (which is likely going to last longer and be easier to use, not to mention more reliable and secure).