Read the headlines. Apple is a loser. I read it on the internet, and you know they can’t put it on the internet unless it’s true. Right? Up and down the product line, some competitor somewhere has something or everything better than Apple. Samsung’s Galaxy S7 has a better camera. ASUS has a thinner, lighter, faster notebook than the MacBook. Siri is so 1999 and pales in significance to Amazon’s Alexa (despite Siri being available on about 1-billion devices and Amazon never ever saying publicly how many of anything it sells; including the Echo, where Alexa lives; forever tethered to power cord and Wi-Fi).
What I want to know is this. How does Apple continue to win and prosper when the competition is so good that Apple is always losing?
Apple takes home the lion’s share of profits in every business category where it competes. Every one. The Mac competes against traditional PCs, touchscreen PCs, hybrid notebook-touchscreen PCs, tablet PCs, all of which run some version of Windows 10. What company owns more than half the PC industry’s profits? Apple, thanks to the Mac.
What is Apple doing wrong?
Apple takes home the lions share of profits and usage among smartphones and tablets, despite not having the bleeding edge on most product specification sheets. How does 90-percent of the industry’s profits and nearly 70-percent usage sound, despite competitors which sell more products than Apple (although, and a funny story, only Apple announces how many Macs, iPhones, and iPads they sell; competitors do not– what does that say?)?
How can Apple compete when the company’s products have specifications which, generally speaking, do not rival their competitors. Apple is always losing while their competitors are always
winning losing by not growing their customer base into a profitable business?
The math just doesn’t add up?
Most customers– not members of the technology media or bloggers paid by Samsung or Google or Amazon or Microsoft– don’t care much about specifications and feature lists. They want a product they can trust to work properly, and be around for a few years.
For the most part, Apple eschews the bullet point specification races in favor of a less tangible method of creating value for customers. I can sum it up in a few words.
Usability and value.
OS X is more usable than Windows 10. iOS is more usable than Android.
Those are arguable points but not much. Mac users get more usage and use and life from a Mac than Windows 10 users. Likewise, iPhone and iPad users get more usage and use and life from their devices than Samsung et al get from theirs. Why? How? Measurable statistics usually point to the same things. Apple’s customers use their devices more than Windows users use theirs, or Android customer use theirs.
We’re not talking about technology media wonks here. We’re talking average everyday device users who just don’t want the hassles or lack of security or privacy leaks afforded to those who use Windows and Android, specifications be damned.
What good is the latest version of Android that comes with more features than OS X if the great masses of Android device owner cannot install it on their phones or tablets?
Apple wins by not playing the same game as every other competitor.