Wait! What? iPhone 7 hasn’t even been introduced yet and already it’s history? It’s one thing for Apple critics to call each new iPhone a big fail before it actually launches, but it’s something else again to dismiss a new iPhone before the launch.
What’s so wrong with iPhone 7 that Apple doesn’t even want to use the name iPhone 7?
The rumor mills and mongers are working overtime this week because the latest says the iPhone 7 is so much like iPhone 6s that it will be named iPhone 6SE. The days of tick then tock naming schemes would be a part of history, replaced with tick, tock, plunk.
Puhleeze. Ostensibly, rumor has it that such a minor name change would be because Apple’s iPhone 7 doesn’t have much new tech inside and, therefore, the case outside would look much the same with a few minor variations on the antenna bands.
Same camera. Same Home button. Same headphone jack. Ostensibly again, Apple couldn’t pull the trigger and launch iPhone 7– normally a major jump in the tick tock routine– with the Home button and headphone jack removed, couldn’t get a worthy AMOLED display in sufficient quantities, so the need for a name change became the only thing Apple could do to save face when a disappointing iPhone 7 hits the streets in September.
Uh huh. Sure.
Personally, I see a problem with numerical naming schemes anyway. What are we doing to have 10 years from now? iPhone 12? A numerical approach seems plausible but that’s what got Windows 10 into the world (jumping over Windows 9). Even Apple dumped the OS X 10.12.x version for a simpler, more elegant, and standardized macOS Sierra. I would like to see something similar for iOS 10.x because 10 years from now we could have iPhone 12 running iOS 20.
That’s bordering on the crazy. Where does it end?
Here’s the problem with naming the next iPhone the iPhone 6SE instead of iPhone 7. It’s a public admission by Apple that the iPhone 7 (iPhone 6SE) isn’t worthy of a full numerical upgrade. It’s tick, tock, ho hum. If all this is true, and Apple just doesn’t have the ability to pull together all the pieces and components to make a truly exciting iPhone 7, then Apple’s competitors will have a field day, critics will laugh at the company for years, and customers will stick with what they already have instead of doing a massive upgrade.
iPhone 6s Plus to iPhone 6SE Plus? Sounds shameful to me.
What I would expect Apple to do is this. iPhone 7 Pro.
More storage. Dual camera system. AMOLED display. Embedded Home button in the screen. Lightning connector for headphones instead of the 19th century headphone jack. Smart connector. Such a high powered behemoth might be worthy of the iPhone 7 monicker but sit atop the iPhone totem pole as the future of iPhones for the masses, but with a special status and price tag to match.