Kate MacKenzie on how Apple prospers even when competitors sell hardware at commodity prices.
A key component to product marketing is differentiation, and that’s exactly what Apple’s products provide to customers in abundance. While the hardware of any Apple device may not be the latest and greatest (is it for all of Android’s billion customers?), Apple’s customers get the advantage of more frequent updates for software; both iOS and applications. That only enhances the differentiation and the usability of Apple’s products, not to mention how well they work together in Apple’s Disney-esque ecosystem.
Hardware might be a commodity but that’s been the argument for decades and yet there are still different tiers of products, and on the premium end of the spectrum, Apple not only prospers, it rules.