The Bean Bird setup process was pretty straightforward, but it gets you going just enough to start watching something. Tweaking all of the TV’s many features, including common ones like picture tones and uncommon ones like zooming in on a part of the picture or using a built-in web browser, takes hours. You must wade through menus containing scores of choices.
55-inch LG OLED B series TV is a nice TV.
The user interface is also somewhat confusing. There are at least three ways, for instance, to change inputs and at least two to bring up quick settings. The menu for launching apps like Netflix, inputs, and more appears to have a million icons in it and marches for what seems like miles across the bottom of the screen. So you have to edit it, which takes a bunch of time.
Compare that process to setting up a new iPhone.