Thoughtful piece from Michael Simon:
For as long as it’s been in existence, Apple TV has wanted to be something more than what it is. Whether it was purchasing and renting movies, downloading games and apps, or simply watching live programming, Apple’s digital media player has always been a step or two behind its expectations. Even as it’s matured from a Mac-reliant box to a standalone streaming dynamo, there’s always been a sense that Apple TV’s potential is greater than its reality.
Yep. Though I’ve grown tired of paying for a product that just doesn’t deliver enough for the money.
Apple TV is the only Apple device that relies on others’ content. From the apps to the channels, even the photos in our libraries, every bit of the media we enjoy on our Apple TVs is made by someone other than Apple.
Duh. Apple is a hardware company. And a store.
Apple CEO Tim Cook:
You shouldn’t look at what’s there today and think we’ve done what we want to do. We’ve built a foundation that we think we can do something bigger off of.
Just wait. You’ll see. It’ll be awesome! Uh huh.
But the despite the proliferation of smaller screens in our lives, the TV isn’t about to lose its place as the centerpiece of our living rooms (and in essence, our homes). Any current or future Apple TV incarnation obviously needs a TV to operate, and it’s foolish to think there aren’t a few prototypes hanging on the walls in Jony Ive’s office. It could be that Apple wants to perfect the Apple TV box first; once it’s built in to a full-fledged television set, there is far less room for error. But you shouldn’t discount the possibility down the road.
Of all my Apple disappointments, the two on the bottom are Apple TV and CarPlay.