This isn’t competition in the old sense, whereby AMD competes with Intel’s x86 CPUs, but a situation where Apple’s own designs have caught up to some of Intel’s designs. Wil Gomez:
Why not put an Apple CPU into a Mac… how about if Apple re-invents the traditional PC industry with a better device that runs CPUs of its own design, instead of those by Intel? Even the A10 ‘Fusion’ name sounds like Apple has its engineering and chip designer eyes on the future; a future which blends traditional PC designs with the progress already made and accelerating in the mobile industry.
Apple’s chips run rings around mobile device CPUs, and Intel has killed off its low-power Atom chips.