Wil Gomez on Apple’s utterly boring iPhone 7.
A funny thing happened on the way to reality. It turned out that Apple’s new iPhone was, well, pretty much new everywhere except the iconic shape which has become more an element of the iPHone’s brand; you know, like a Porsche 911, or a Chevy grill, or a Coke bottle. Otherwise, there’s is nothing boring about iPhone 7.
The problem isn’t with the iPhone.
I’m of the growing opinion that iPhone critics do what they’ve done to the iPhone since 2007. They howl with criticism about how much hasn’t changed and screech for months about how you won’t like anything or how it’s just the same thing but with new hype. Then, Apple actually announces the new iPhones, then ships them to customers who use them, and the result is the same. Everyone who gets a new iPhone loves it.