Don’t like Toyotas? Hiroyuki Koba has a car for you. A Toyota. Sean McLain:
Its new C-HR crossover sport-utility vehicle, which went on sale in Japan Wednesday and will be offered in the U.S. starting next spring, is another attempt at a radical style departure for the world’s largest auto maker.
Koba (a Toyota engineer):
If you love it, you really love it. If you don’t like it, you never will… We are looking for customers who dislike Toyota cars. We want to turn their heads.
Is your head turned yet?