Kate MacKenzie compares the various types of innovation among technology giants Apple and Microsoft.
Microsoft and Apple continue to innovate with every product iteration, so, dear critics, market analysts, and tech writers, stop living with members of the nattering nabobs of negativism why cry that Apple has lost what Microsoft has found. That’s rubbish. Both continue with iterative innovation on many fronts. That new iPhone 7 which was roundly criticized as being nothing new is completely new inside; the best iPhone ever.
Perspective matters, but so does ax grinding. Microsoft’s diminutive Surface Book notebook gets high marks but gets creamed in performance by Apple’s similarly priced MacBook Pro which gets plenty of criticism.
Microsoft is not much on disruptive innovation while Apple has an entire industry track record littered with examples of disruptive innovation that changes markets. Ask yourself, ‘What has Microsoft done that disrupted an entire industry?‘
Microsoft’s list is short. Apple’s list is long.
What about Apple? The list is long. Apple II, Mac, iMac, Apple Stores, iTunes (Rip. Mix. Burn). iPod. iTunes Music Store, iPhone, iPad, Watch; to name a few that disrupted markets during the same time period.
I loved the Andre Dawson comparison.