Mike Wehner on something new from Amazon (that Apple has used for years; kinda sorta).
Amazon Go is a system that marries physical stores with advanced algorithms and sensors to eliminate the need for a typical store checkout. Instead of packing all the things you need into a basket or cart and then dragged it through a tedious checkout process, you just grab whatever you need and walk out of the store.
Uh huh. That’s going to work out well.
When you first walk into the store, you use your smartphone to open you virtual shopping cart. As you make your way around the store, a vast system of sensor tracks where you are, what you pick up, and what you take with you. The system even knows if you pick something up and then put it back, and will only charge you for things you actually intended to buy.
Amazon calls the system “Just Walk Out.”
I’m sure that will happen to a lot of merchandise.