Barbara Marie Brannan makes as much sense about where Apple is taking Apple TV as any article I’ve read to date.
Everyone says the future of television is apps. Channels as apps. Even Apple says something to that effect. Wrong. Apps are the present and the future, but for television viewers those apps need a platform. Apple TV is getting there. No, not yet. Maybe not even soon, but Apple plays a long game and as long as Apple TV continues to improve content, capability, and choice, cable TV is not the future.
Channels as apps are a pain to navigate. On cable TV all one needs is to press the channel number and the TV switches. On Apple TV, you need to switch apps with multiple clicks back to the TV menu, then find the app, then drill down into the app to locate a program you want.