Most of Apple’s major competitors sell low cost hardware with free software. How can Apple compete? Barbara Marie Brannan to the rescue.
First, the setup:
Even more disruptive than Apple’s long list of market successes is the damage to traditional industries thanks to the advent of free products. Linux is a free operating system copied from Unix. Android OS, built on Linux, is a free smartphone and tablet operating system that competes against Apple’s iOS. How does a company that sells products manage to be successful against free competitors?
Second, the summary:
Apple… dominates profitability at every corner; Macs vs. PCs, iPhones vs. Android-based smartphones, iPads vs. Android-based tablets, Apple Watch vs. the entire watch industry, and more– Apple TV, iTunes Music Store, both iOS and Mac App Stores, retail stores… you get the idea, right? As much as critics howl that Apple no longer innovates, no longer produces the best hardware, and no longer dominates (only the iPod dominated; everything else just competes), Apple seems to be positioned where it has been for many years. On top of mindshare and on top of profits.
Seems as if Apple competes well against free; mostly because free doesn’t make anyone much money.