Ford’s long awaited new Mustang makeover is here. It looks like a, well, Mustang. CNBC:
The new car, which will be released in this fall, has a redesigned body, upgraded engines, and new technological features. Ford said the Mustang is the best-selling sports car in the U.S. and around the world, but the upgrades aim to grab the attention of the young, diverse and international customers…
Selling Mustang all over the world was a great idea. Too bad it took Ford until 2015 to realize it. Ford executive Corey Holter:
Being such an iconic car and being in so many movies, people know what it is. Since the launch of the 2015 Mustang, we have sold 350,000 cars globally, outside of the U.S. A lot of these countries have Mustang clubs and devoted fans. To be able to get the Mustang, not just old, or through grey market imports, but direct from the factory is big to a lot of these folks. So we are seeing sales absolutely take off in some of these markets.
By comparison, Toyota’s Camry and Honda’s Accord sold about 388,000 each last year.