Few new products have garnered as many negative headlines and articles as Apple Watch. Well, maybe Apple’s stores. Or, the original iPod. The iPhone comes to mind as a product with a long line of critics. Even before it launched. iPad? Just a big iPhone. See the problem here?
Perspective is an interesting element of life. We humans seem to have an innate ability to criticize that which we do not fully understand, and to make determinations that have little basis in facts.
Take the 2016 presidential election. Please.
Apple just announced record Watch sales for the record holiday sales quarter, and since no other smartwatch manufacturer announces anything about their products, and Apple seems to indicate that only Rolex makes more money than Apple Watch, maybe it’s time to call Watch what it really is.
Yet, Watch remains mostly misunderstood by technology writers and market critics who cannot see beyond the most popular and most quoted and most worthless analysis metric– marketshare. Why doesn’t Apple publish quarterly sales numbers? Watch is an accessory so it should not but would be compared to iPhone and any product compared to iPhone is pretty much a failure. McDonald’s burgers might be an exception.
As an accessory to iPhone Watch cannot possibly have comparable numbers. Yet, just as it was with Apple Stores, the original iPod, iTunes, iPhone, and iPad, Watch sales continues to grow. Apple says sales have grown faster than the iPod which once accounted for half of the company’s revenue.
Over the past two years I’ve read a number of articles that follow the standard memes from the nattering nabobs of negativism.
- There’s no use-case, no value proposition
- Watch is underpowered, overpriced
- Watch is a just a gimmick
- Android smartwatches have more features
- Watch is just a fashion accessory
- Only Apple zealots and cult members use Watch
If much of that criticism sound familiar it’s because similar attacks are aimed at Apple all the time, and we’ve seen similar criticism of the company’s products in years past.
So, is Watch a failure? Or, a success?
Perspective matters, but so does plain old math, certainly as much as growing anecdotal evidence that Watch is the smartwatch you will see in the wild, and, uh, um, well… nothing else that can be identified. As with all of Apple’s products, Watch owns the lion’s share of the nascent smartwatch category, and based upon Apple’s own comparisons, only the Rolex line rakes in more revenue (and those were numbers from nearly a year ago).
Watch is a success.
Ask someone who uses Watch and has used Watch beyond the point of basic exploration to see what it does. My Watch Series 2 features the maximum of 10 Dock apps, but I found a better way to improve upon that useful navigation upgrade. Watch faces. I use the module face most of the time because that watchface holds the most Complications. If you don’t know what Complications are, don’t criticize Watch because that’s where the value is.
Each modular Watchface can hold five different Complications beyond the time. Swiping from one Watchface to another is a simple swipe across the face which reveals five more and different Complications. I have five modular Watchfaces, each with five Complications, so, four swipes, 25 Complications, or, put another way, 25 different applications, though each Complication displays its own data, too.
Suddenly, with little more than a swipe and a tap, Watch gives me instant access to data and information, and any one of a few dozen applications. Without pulling the iPhone out of my pocket. Oh, it does email, text messages, Siri, and phone calls.
What’s not to like?
But like anything new, it takes some time to figure out what’s going on with the device, and how it can be used in your workflow.
But calling Watch a failure– as many critics have for the past two years– is sensationalist nonsense.