No it’s not. Sales are down because the market is changing but Apple sold nearly twice as many iPads as Macs and far more tablets than any other company (no other tablet maker announces numbers). Adrian Kingsley-Hughes compares iPad to iPod:
The problem facing the iPad is that it’s past its peak. In fact, “peak iPad” was three years ago, when in 1Q 14 Apple sold 26 million iPads. It’s been downhill from there, with little blips of increased interest around the holiday period. Comparing the last quarter to “peak iPad” three years ago, iPad sales have halved.
Not quite, but the trend is unmistakable. It doesn’t help that iPads are built like little electronic tanks that last forever, and that Apple doesn’t bother to put a refresh on the line very often. Please note that iPods are not iPads, so their average selling price (ASP) and gross margins and profits are not comparable.