If there is a payment system that makes perfect sense for customers, it’s Apple Pay. What’s not to like? Set up a credit card in your iPhone. Pay at the terminal with a tap to the Touch ID fingerprint sensor. The beep and check mark tell you the transaction was completed.
Simple, straightforward, and even better, highly secure. What’s not to like about Apple Pay?
What’s good for the goose is not always what the gander wants. Merchants who prefer to cull personal information from their customers see Apple Pay as a threat to their highly profitable data mining efforts. That explains why Apple Pay isn’t everywhere and never will be.
That’s the new order of society in the 21st century. Not that long ago, everyone paid for whatever they purchased with cash or check. We also watched one of three or four television stations, read the local newspaper and a daily edition from a nearby and larger city, subscribed to a few magazines, and saved for the future.
Those days of somewhat relative simplicity are gone. Today’s world is a complicated, complex mess of opportunities and consequences made even more so by the internet and all the devices we use to connect with everything except one another. The information superhighway has become the misinformation superhighway, and today’s smartphones, tablets, and computers pull us away from one another rather than enhancing how we communicate.
Despite the ability to converse with almost anyone almost anywhere on planet earth, its inhabitants are more divided than ever.
Can Apple help? Yes, but the company is merely one ship at sea in a darkened night. Apple’s walled garden and curated ecosystem attracts customers who do not want to deal with the dark side of the internet’s insecure underbelly (there was a sale on metaphors at Safeway). While many would agree we need modern devices to co-exist in a complex society, those who choose Apple’s devices and service are voting for security, privacy, and less complication in an increasingly fragmented world.
Apple’s products cross racial, social, political, and social divides. Rush Limbaugh is a big Apple fan. So are many of the Hollywood elite, at the opposite end of the scale. The rest of us form a mass of loyalist centrists who simply desire a good user experience in a world filled with so many bad experiences.
The elegance and simplicity of Apple Pay is but one example of how Apple maintains loyalty amid the industry’s highest gross margins; the price we pay for living within the comfortable confines of the walled garden. iPhone security? Not a problem. Easy software upgrades? Not a problem. Need support? Visit a Genius Bar genius.
Apple’s products and services– most of them– help to guide customers with discriminating tastes and a willingness to pay for the privilege through a growing social order of fragmentation.
As to the many technology companies which compete against Apple by copying the company’s iconic designs, isn’t it obvious they fail to copy the most important component? Ease of use and an integrated ecosystem is not a feature that shows up with prominence in a PowerPoint. It’s that essence that sets Apple apart in a crowded technology industry.