Jack Miller on Apple’s new found love of public beta testing:
Today’s beta products include Apple Watch. True, it’s not easy to make a good smartwatch and Apple was not the first kid on the block, but the first one to make a device that was fashionable and usable. But the software was a beta product not ready for prime time.
That public beta testing is a phenomenon that Apple has embraced. Microsoft did much the same thing with Windows and Office public beta tests and we see Apple doing it now with iOS and macOS and watchOS. Why? There are enough customers willing to try out new versions of software, and the testing methodology has become so automated that the company can improve software faster if it has more beta testers.
It’s the nature of the business today. Forever.