Great story from Tera Thomas O’Brien on getting an iPhone to replace her mother’s old non-smartphone.
So, dutiful daughter that I am, we made a trip to the Mall to visit the Apple Store yesterday and she was completely amazed. First, the greeters were pleasant. And not all were young kids fresh out of high school obviously in their first job. There was a class going on at a table nearby and it was full of, well, senior citizens working on new iPads.
How to make a senior citizen feel wanted among a sea of Apple t-shirts.
She was impressed. Then we looked at the various iPhones. That’s when it got complicated. The iPhone 7 Plus was too big and too expensive. The iPhone 7 was less of each but still too much. The iPhone 6s was priced better, but she became enthralled over the iPhone SE (due for a refresh any moment now, right Apple? Right?).
The iPhone SE is in the lineup for a reason.