Insightful look at Steve Jobs’ old product quadrant done up 21st century style by Jeffrey Mincey. And, where the iPad fits.
I don’t see how an iPad is a desktop, but an iPad Pro can be used like one, but it should be obvious that Apple needs a low end iPad as much as the iPhone line needs an iPhone SE. It’s still an iPhone. But it’s nearly half the iPhone 7 Plus price tag. The iPad, at $329, is just about half the price of a similarly sized iPad Pro. The MacBook starts at $1,299, just above a fully tricked out 12.9-inch iPad Pro. See how that works?
It’s still pro and consumer, but the products have shifted.