Kate MacKenzie on how the Mac could have a resurgence following years of record sales.
Where are the numbers to back up such a consideration? Oh, yeah. There are none. Macs, thanks in part to the ecosystem, Microsoft’s blunders with Windows, very effective aspirational branding, and the iPhone halo effect, sells at record numbers. Sure, I’d like to see an improved modular Mac Pro, and a Xeon Inside iMac, and even an entry-level touchscreen Mac running an Apple-designed ARM inside, but resurgence is the wrong consideration here.