Not many technology companies can place all their products on a kitchen table. A few years ago, Apple could do just that, and CEO Tim Cook pointed it out as an example of the company’s attention to detail and focus.
Those days are gone. Apple’s revenue is about five times what it was back then and the company could use two or three more tables to hold all the products.
Wait a minute. Is that right?
After all, Apple is all about the iPhone, then the Mac, then iPad, then Services, then everything else. Won’t those fit onto a kitchen table?
Click over to Apple’s website and what do you see in the banner menubar? Mac, iPhone, Watch, TV, Music, et al. That’s not much, right? Click on the Mac link and you’ll see even more products which range from MacBook to MacBook Air, iMac to iMac Pro, Mac Pro, Mac mini, and accessories. Each of those models has different models. For example, the entry-level MacBook comes with Intel Core m3 but options for Core i5 and Core i7.
The MacBook Pro line is even more diverse with 13-inch dual core models, and 15-inch quad core models, and each in different colors. iMacs? 21.5-inch models, 27-inch 5k Retina display models, and coming later this year, a space gray iMac Pro.
As police chief Martin Brody said, “We’re gonna need a bigger boat.”
Even iPhone takes up space on the kitchen table. There are multiple iPhone 7 and 7 Plus models, in many colors and configurations. Apple still sells the iPhone 6s and the diminutive iPhone SE is a favorite.
Apple iPad has two pro models in two sizes and multiple colors. Ditto for the $329 iPad, but iPad mini 4, certain to be end-of-life soon, still takes up space on the table.
If you had any doubt that Apple’s products these days would not fit on Tim Cook’s kitchen table– and he’s rich so he can afford a big table and a bigger kitchen– just look at Watch.
What? Watch is small, right?
Yeah, but look at all the different models and configurations. There’s Watch Series 1 and Watch Series 2, Apple Watch Edition, Apple Watch Hermes and Nike, and don’t get me started on the number of bands. I have five bands, and use the $11 band from Amazon.
The thinnest of all models in the Apple product kitchen is Apple TV. The hobby device comes with two models, each with a remote.
There are plenty of Apple-branded accessories, yes, but no Apple Retina display with an Apple logo. What’s with that?
Oh, one more thing. Under the Music icon on Apple’s home page you’ll find the usual array of headphones and gift cards and iTunes, and even an icon for the new HomePod Siri-in-a-Can music player. But the iPod is still there. I counted 16 different iPod models and colors; six iPod touch colors, five iPod nano, and five iPod shuffle colors. And, yes, the iPod touch has models from 16GB to 128GB.
Maybe this is why nobody at Apple talks about putting all the company’s products onto a kitchen table.
To paraphrase the police chief in Jaws, “We’re gonna need a bigger table.”