Most of us use the iPad differently that we did Mac or PC. Tera Thomas O’Brien explains the iPad’s identity problem.
iPad’s identity crisis is easily understood, but requires a number of factors that play well together. iPhone and smartphone screens are larger, negating the need for a larger screened mobile device. The iPad itself seems to have a longer than expected life cycle; more like the Mac. The iPad itself, while an excellent device cannot easily replace an iPhone, cannot replace a good notebook PC or a Mac, hence, the identity problems.
What does the iPad replace? Nothing. And anything. Because, it depends.
iPad, instead, has become the everything device that works well in any situation but isn’t the best device for every situation (except babysitting and wasting time). But it’s a device that still sells double the Mac, still sells far more than any other tablet device, including Microsoft’s anemic Surface line.
iPad is here to stay but it’s up to us to determine the best use scenario. And that might be the problem. iPad isn’t the best at anything.