I doubt if Ford’s lead among trucks is in any danger from Honda, but the midsize market has a new challenge. Kyle Stock on Honda’s marketshare grab:
It helps, of course, if you make a very good truck. Honda did just that when it rolled out a thoroughly redesigned version of its Ridgeline pickup in June 2016. Trailing a string of strong reviews, the carlike pickup has been hugely popular among people who buy trucks, and even among those who don’t.
10-percent of the midsize trucks in a year. Leaders are Toyota Tacoma, Chevy Colorado, and Nissan Frontier.