Another useless marketshare meme about Apple losing to Chinese knock-off smartphone maker Xiaomi. Andy Boxall:
On the same day analyst data shows Xiaomi winning back market share in China, the popular smartphone manufacturer has announced a brand-new device: The Xiaomi Mi 5X, and it’s a return to what the company does best.
$220 smartphones that look like Samsung Galaxy models and last about half as long.
Data from research firm Canalys shows Xiaomi has now taken back fourth place in China from Apple, and amassed 15 million phone sales over the last three months. It still trails Vivo, Oppo, and Huawei.
That moves Apple down a notch in China. Note that Apple seldom plays a marketshare game and prefers the premium end of the product spectrum. That’s where the profits are.