When it comes to Apple’s competitors, how many of what they sell is a guessing game. Apple publishes how many Macs, iPhones, and iPads it sells each quarter. Who else? Silence. But Jeffrey Mincey knows why Apple is no longer #2 in the world.
Regardless, let’s assume some degree of accuracy in the guesses and assume that Samsung remained the world’s leader in smartphones and Apple fell from grace at #2– as if there is grace in #2– toppled by Chinese smartphone maker Huawei. These second and third place numbers may change over the next six months as Apple ramps up iPhone 8 production but allow me to point out something about such marketshare numbers. And, no, not just the fact that they’re guesstimates.
This is the number you hear the most among technology writers.
Marketshare is the least important of major metrics that determine a product’s position in the market and success as a product within a market segment.
If you hear it, it’s rubbish; at best a guesstimate, and worthless anyway because other numbers are far more important. Apple publishes those numbers, too.
Here’s the deal and it’s fact, not fiction. Marketshare numbers aside, as it should be, Apple makes more total revenue on smartphones than anyone else, including Samsung and Huawei and Tso Tso or whatever else rolls out of China these days. And, because Apple’s average selling price is far higher than Samsung’s premium Galaxy line of smartphones, Apple owns the lion’s share of revenue.
That’s just the way it is.