Generally speaking, personal computer sales are in a tailspin thanks to the post-PC era of mobile devices. Even Microsoft has trouble gaining ground on the Mac which just completed a record sales year. What’s new? Jeffrey Mincey:
Mac sales are at all time record levels. Again. That’s despite killer after killer trying their best to unseat what Steve Jobs hath wrought. The latest is the Surface Book 2 from Microsoft, a new generation of notebook that may not unseat Apple’s Mac from customers but tells us the Windows maker isn’t done trying to kill the Mac with everything except kindness.
The latest killer is the new Surface Book 2 with a 15-inch display.
Here’s what you get for an entry-level $2,499. 256GB SSD storage, 16GB RAM, 8th generation Intel Core i7 CPU, NVIDIA GeForce GTX 1060, a package Microsoft says is twice as powerful as a MacBook Pro, with 70-percent more battery life and a higher resolution touchscreen. Oh, and yet another version of Windows.
What’s the compelling reason to switch from a Mac?
So, why hasn’t the Surface line put a dent in Mac or iPad sales recently? Math. Yes, math. Well, marketing math. To unseat a market leader, a competitor needs to, 1) build a much better product and sell it at the same price as the market leader, which makes a compelling reason for a customer to switch brands, or, 2) make exactly the same product as the market leader, but sell it for less, which creates a compelling reason for a customer to switch.