Frankly, I like this idea. Natalia Nowak:
Apple has broadened the iPhone’s line to include iPhone SE at the bottom with a $349 price tag, then iPhone 6s and 6s Plus, iPhone 7 and 8 Plus, then iPhone 8 and 8 Plus; all at lower than iPhone X prices with an attractive range for anyone who walks toward Apple’s fork in the road.
The strategy is even more apparent with iPad. Turn left, and there’s an iPad model for $329. Go the other direction and the iPad Pro for a similar size comes in at $649.
Yes, you can veer to the right and spend over $1,000 for an Apple Watch Edition Series 3 in ceramic– starting at $1,299. Or, back up and take the road more followed with a basic Watch Series 1 which retails at $249 but likely comes in less than $200 during the holiday shopping period.
It’s hard to argue with the success of a ‘fork in the road’ strategy. Apple is the most valued company and has the largest stash of profit cash.