Google ‘apple watch failure‘ and you’ll be treated to a long list of articles which highlight the device’s seemingly obvious failure. That was then and this is now. The original iPod Effect rules. Just as we knew iPod was a hit with all those white earbuds in the wild back in the early part of the century, we see a similar phenomenon take place today.
As late as May 2017 Adam Levy offered up another sign Apple Watch is failing.
The Apple Watch is a failure. Many of the uses Apple demoed two and a half years ago are bad and unsurprisingly never took off.
Yet, Watch sales are on the increase.
At the same time, it’s hard to argue that a product some 25 million people bought and more people are buying every quarter is a disappointment.
Along the way, Apple became the largest watch maker in the world. What were all those signs about failing?
The third-party app use cases for the Apple Watch were limited. The best use of the Watch was to extend the functionality of an iPhone, which Apple is uniquely positioned to do.
Duh. Watch is an accessory to iPhone. What about when Apple demonstrated Watch when it launched in 2015.
Third-party apps demoed that day — like Twitter, Pinterest, or BMW’s electric car app — were all better suited for a smartphone.
Yet, here we are, three years after Watch was introduced and there are more applications than ever, more users than ever, more sales than ever, and more Watch in the wild than ever.
Just because the Apple Watch failed to live up to the company’s initial expectations doesn’t make the product a failure.
Wait a minute. Levy’s headline says, “The Biggest Sign Yet the Apple Watch Is Failing.” Is Watch a failure or not?
The success of the Apple Watch is due to the company’s focus on making it the best fitness tracker on the market, not a shrunken-down iPhone like it initially envisioned.
Oh, I get it. Watch is such a failure that it’s a success now.
Here’s the real issue. Market analysts and Apple critics have trouble with reality. iPhone was a success even in 2007 but Apple had to drop the price tag a few hundred dollars to spur demand and sales. It took a full year for the iPhone App Store to debut and that changed the industry yet again with third party applications that changed the so-called use case scenario.
iPhone wasn’t just a cellphone.
What is Watch? First, Watch is an accessory to iPhone. Second, Watch is a convenience device which displays notifications, alerts, messages, and track exercise, and is something of a fashionable device.
Just as the use case for iPhone adapted to changing times– and attracted developers in sufficient volume to produce applications– Watch has done exactly the same thing. The base is growing, that attracts developers with apps, the use case and value proposition broadens.
That wasn’t so difficult, was it?
Any notion that Apple Watch is a failure is nonsense and writers who came to that conclusion after such spurious analysis should be boycotted.
Watch is what it is. A good digital watch. An excellent notification system. A superb accessory to busy iPhone customers. A great fashion statement and device. Perhaps the best fitness tracker available.
Third-party applications are a relatively new business for Apple. It long relied on the closed ecosystem and combining its own hardware and software to produce a better product than its competitors dating all the way back to its earliest days in computing.
Sheer nonsense. Third party applications have been around on Apple devices since the beginning. Apple is better at managing the process these days.
Apple’s biggest strength is in creating a better user experience through premium hardware and software integration. That’s how the Apple Watch has managed to be a successful fitness tracking device while failing to win the support of major third-party app developers. It’s not a platform that’s well suited for most third-party apps.
Now we’re back to Watch being a success again. As to Apple failing to “win the support of major third-party app developers” well, duh. Was that an objective? Watch is what it is. An accessory. Sorry, Watch owners are just not going to use the Amazon app to search for and buy products on Watch.
It doesn’t take a brainiac to figure that out.