Technology websites tend to put Apple or iPhone into headlines far beyond a marketshare equivalence. Check out the headline in Liam Tung’s recent article which kinda sorta not-so-mostly compares Nokia 9 to iPhone X.
Android Nokia 9 squares up to Apple iPhone X with 5.5-inch OLED screen
From the headline you might think you’ll be treated to a nice point-by-point comparison between Apple’s latest and greatest iPhone– which you can buy today and have delivered tomorrow– to Nokia’s newest which you won’t be able to buy until next year.
Still, hardware is hardware, right?
The upcoming Nokia 9 phone will be built around an OLED display similar in size to Apple’s iPhone X and the Samsung S8.
And that’s the last mention of Apple or iPhone anywhere in the review of Nokia 9. In fact, the only similarity seems to be an OLED display. The screen’s size is different, storage is different, cameras are different, and about the only similarities is that each is a smartphone; a flat slab of glass with a touchscreen.
Wait. I thought Nokia was dead.
The Nokia 9 will be the seventh Nokia smartphone released by HMD Global, which recently celebrated its first year of operation by launching the cheap and cheerful Nokia 2.
The Nokia 2 is $99.
How is Nokia doing these days?
The Finnish company, composed mostly of ex-Nokians, has a 10 year license to make, market and ultimately revive Nokia-branded smartphones using Android, after Microsoft’s failed attempt with the brand on Windows Phone.
Tung goes on to point out that Nokia 9 should ship with Android Oreo, the latest and greatest Android OS, the one that still has less than 1-percent market penetration while iOS 11.x, released about the same time to Apple’s customers, has already topped 70-percent market penetration on iPhone and iPads.
Move along. Nothing to see here. Just another Android phone and a tech article with Apple and iPhone mentioned, but nothing else. Not even a hardware comparison, or Android vs. iOS, or a price tag. Even though Apple and iPhone are in the article’s headline, the only other mention is the aforementioned first sentence.
In fact, the article reads more like a rejiggered public relations release than anything that should have some insightful analysis or comparison– as the headline seems to indicate would be available.