Interesting take on Apple’s purchase of Shazam by Jeffrey Mincey.
Shazam is all about technology that identifies specific sounds within a wall of sound picked up by a device’s microphone. Sure, Shazam will play nice-nice with Apple Music and help to determine more of what we may like to hear by identifying certain common sound frequencies, but that’s where the puck is today.
I’ve used Shazam. The technology is interesting but what does Apple need beyond a music recognition system?
Shazam’s technology is perfect for Siri to be able to identify who we are by name and by voice. That is a big deal. We have Touch ID, Face ID, and now the possibility of Voice ID. Shazam isn’t just about music.