Guess which technology gadget maker in California activated the most new devices over the holidays? Zac Hall:
New data from Flurry Analytics shows Apple continuing to dominate with new device activations during the week leading up to Christmas Day. iPhones and iPads made up 44% of devices measured by Flurry from December 19 to December 25 with second seen as a distant second at 26%.
Not really Apple to apples comparisons, though. Android devices topped Apple.
Similar to last year, 44% of new phone and tablet activations were Apple devices. While Samsung dominates global market share, they fell short as the gift of choice during the holiday season, with only 26% of activated devices in the lead up to Christmas. Samsung’s activation rate is up 5% from the 2016 holiday season, which can likely be attributed to the 2017 introduction of the Galaxy S8 after the late 2016 recall of their malfunctioning Note devices.
The numbers are guesstimates, of course, but the surprise was iPhone 7 and iPhone 6 topped iPhone X.