It’s hard to argue that Apple fatigue is a thing since the company basks in the glow of hundreds of billions in profits from a billion customers, but Jeffrey Mincey makes a point:
iPhone, Mac, iPad, Watch, AirPod, et al, are selling well and even the company’s Services group has become the leading growth division, remarkable in itself because Apple is a hardware company more than software and services.
Allow me to call this Apple fatigue; a feeling that not all is right with Apple, and what’s wrong is hidden well by the numbers, once a reflection of the company’s outsized mindshare over marketshare, but no more.
Where is it visible?
CES, the massive consumer electronics show held in Las Vegas every year, ended last week. As usual, I didn’t go. As usual, Apple didn’t go, either, but in the past Apple always had a presence. This year, nothing; zilch, nada, Apple who? Apple has always had an outsized presence within the computer industry and still does. Computers. Mac. iPad. iPhone. Watch. Apps. That hasn’t changed. What has changed is Apple’s ability to drive the entire consumer electronics market.
Apple may have become more follower than trend setter.