Bob Ankosko got the privilege of a one-on-one and asked Schiller “Why HomePod? Why now?
We have an incredible team of audio engineers and scientists that are creating innovative new audio products — from the quad-speaker audio system in iPad Pro, to the magical AirPods — I think we have the knowledge and technology to deliver something special in the home.
Music, music, music. Which translates to more money for Apple.
HomePod is the result of recent advances in some pretty cool technology. We’ve applied machine learning so that HomePod can sense the environment it’s in and sound great wherever it’s placed. We use our A8 chip to run advanced software on the device for real-time acoustic modeling, audio beam-forming, echo cancellation, and more. And while speaker arrays have been around for some time, we’ve advanced the thinking of what you can do with them to create a wide soundstage.
All reports say HomePod sounds great; excellent even at $349. But how will Apple demonstrate a HomePod in the crowded and noisy Apple Store?