It’s good to see Apple putting their 1-billion customer base to good use. Messages is one of the most used and most liked text messaging systems and it’s about to get better with Business Chat. Sarah Perez:
Apple is preparing to roll out a new feature in iMessage that will allow consumers to chat directly with businesses through Apple’s messaging platform.
Expect it to show up in the spring with another major iOS release.
The feature will allow consumers to talk to a business’s service rep in iMessage, make payments via Apple Pay, and schedule appointments, depending on the business’s needs.
Messaging isn’t just for text messages anymore.
The move represents a major push by Apple to shift B2C communications, payments, and customer service to its own messaging platform, and away from tech companies that today dominate business messaging, like Facebook Messenger, Google, Twitter, and, as of this month, WhatsApp, which has just launched its own WhatsApp Business app.
In other words, everyone is doing it.