iBooks had such great promise. Where is it now? Jeffrey Mincey has the details on Apple’s fight with Amazon:
Well, in a nutshell, Apple offered book publishers a competing platform that, in some cases, raised e-book prices which brought publishers more money, and the government thought that was price fixing and took Apple to court. Amazon won. Apple lost.
iBooks has not been much of a factor in e-books since. That may change.
In simpler terms, Apple has awakened to an opportunity that has been there all along. Services that help to sell hardware. That means movies, TV shows, music, and, of course, e-books and audio books. Apple has over 1-billion customers using iPhone, iPad, and Mac. That base is substantial enough to put a dent into Amazon’s aggressive moves into media sales and distribution.
Services are back, baby!