Facebook can track users unlike any company. When we’re online we leave digital footprints and social networks and advertisers track their users incessantly to gain ever more information.
Natasha Singer on how our health is tracked and what that means to the trackers:
Your digital footprint — how often you post on social media, how quickly you scroll through your contacts, how frequently you check your phone late at night — could hold clues to your physical and mental health.
If a sociable person suddenly stopped texting friends, for instance, it might indicate that he or she had become depressed… In some cases, Facebook sends users a supportive notice with suggestions like “Call a helpline.” In urgent cases, Facebook has worked with local authorities to dispatch help to the user’s location.
While it is easy to see the benefits of such tracking, who else has access to such information and can it be used to deny health care, deny employment, reject a security clearance, deny personal loans?