How does Facebook make so much money? Facebook’s product is made with free labor. Casey Williams explains:
Chances are, you work for Facebook. You probably don’t have an office or an ID card. And you almost certainly don’t get paid. But if you’re one of the 239 million Americans who use the platform each month, your work is as valuable as a coder’s. Maybe more. Your clicks, likes, and posts keep content circulating, users scrolling, and data streaming into algorithms used to serve you ads.
And CEO Mark Zuckerberg didn’t even say thank you.
You do two jobs for Facebook. You generate data and produce content. Facebook is essentially an advertising company, and every bit of information you disclose is data advertisers can use to influence how and what you buy.
Not only do you do all the work, advertisers then take more of the money you earned that did not come from Facebook.