When things get creepy, who ya gonna call? No, not Ghostbusters, but you can be forgiven the sentiment. As much as Facebook and Google take it on the chin these days– often deservedly so– why is it that Apple is to blame for global warming?
That must be fake news, right? There are distinct differences between factual news, fake news, and opinion, so let’s make sure we know exactly what this one is because it’s different. The headline on Lofti Belkhir’s article about global warming.
How Your iPhone is Heating Up the Planet
Maybe we should call this the media’s anti-Apple bias. Here’s the sub-headline.
How will buying that new iPhone damage the world of tomorrow?
Let’s put this positioning of Apple as one of the major causes for global warming in perspective. Depending upon who you ask, Apple’s smartphone marketshare ranges from 15-percent to 30-percent, but even at the higher percentage that also means 70-percent belongs to someone else.
How about the 70-percent marketshare for Android smartphones. So, why is it that Apple’s iconic device is heating up the planet but Android devices are not?
When we think about climate change, the main sources of carbon emissions that come to mind for most of us are heavy industries like petroleum, mining and transportation.
And, now, it seems, iPhone.
We found that the relative emissions share of smartphones is expected to grow from four per cent in 2010 to 11 per cent by 2020, dwarfing the individual contributions of PCs, laptops and computer displays.
Maybe that’s because there are more smartphones and tablets on planet earth than there are traditional personal computers and their ilk.
The lion’s share of this footprint (85 to 95 percent) will be caused not by the use of the device, but rather by its production.
Oh, so it’s not really iPhone that is causing that increase in planet warming smartphones, but the production of said devices.
Another guilty participant in this excessive carbon footprint are the phone plans that encourage users to get a new smartphone every two years. That accelerates the rate at which older models become obsolete and leads to an extraordinary and unnecessary amount of waste.
Perhaps some of the planet’s growing heat is caused by, oh, I don’t know, how about humans? Let’s blame Apple for humans.
For every text message, video download, photo exchange, email or chat, there’s a 24/7 power-hungry server in some data center that’s making it happen.
And this is Apple’s fault how?
Software companies like Google, Facebook, Amazon, Microsoft, and Yahoo boast some of the largest data centers in the world.
How does Apple get lumped in there? Oh, wait. Apple’s data centers are solar powered.
At the societal level, we must demand that all data centers run exclusively on renewable energy.
There is no doubt that heating the planet is a problem and one can argue if humans are to blame, but an article which calls out Apple (at least half the marketshare of competing Android smartphones) and lumps Apple in with energy devouring beats like Google, Facebook, Amazon, Microsoft, and Yahoo, but fails to flesh out other energy hungry beasts is not telling the whole story.
Apple’s iPhone is in the story and headline because anything iPhone attracts more eyeballs than standard reasons for global warming.