Jeffrey Mincey points out the difference in products launched in the Steve Jobs’ era vs. Tim Cook’s era.
Apple has become an accessories company which sells to the customer base.
Services, too? Jobs launched industry changing products. Cook sells accessories.
Who buys Watch? Only iPhone customers. Who buys HomePod? Only Apple customers. Apple sits on riches that would make King David envious, but the company needs more than accessories for current products and current customers.
Waiting for the next great thing.