Great analysis from Jon Glassner on how Apple makes money when there is less money to make.
Traditional personal computer sales are in a slump from which they may not recover. We live in a mobile device era now. Smartphone sales are not stagnant. They’re falling. Tablets, too. Even with Apple Watch, it has become clear wearables are not the next smartphone. We wear more clothes than we have smartphones, but there is something about connected clothing that just doesn’t sound right.
Peak PC, meet smartphone, peak tablet.
Apple has figured out a way to prosper in markets while those markets decline. What goes up, doesn’t always come down.
I’m thinking aspirational brand and product differentiation.